December 2024 — Present
- Created all printed branded materials (merchandise, posters, internal and external signage); from initial mockups to production supervision
- Designed visuals for external communications, including social media, email campaigns, and events
- Acted as a supervisor during the website redesign: supported contractor search, conducted UX research, helped develop a new design system, and provided ongoing feedback and quality control
Creative producer & designer in Purple Studio
5 years: November 2019 — October 2024
- Boosted conversion to purchase by 15% by performance marketing creatives generation — motion, design, illustration, AI — for 8 in-house products and 1 outsourcing
- Led a team of 4 motion designers and 1 creator, employing Agile to streamline project workflows, including specification writing, backlog and timelines management, weekly and daily meetings
- Boosted sales by 40% by reorganizing the creative department: employment of 2 designers and 1 creator
- Tripled the productivity of the creative department by establishing work with AI: text-to-image, image-to-image, text-to-speech, text-to-video
- Boosted productivity of the department by supervising outsource contractors — designers, illustrators, 3D-modellers and creators
- Conducted regular marketing research: analyzed competitors and target audience, formulated and verified hypotheses
- Collaborated with senior UAMs to define marketing strategy, ensuring alignment with strategic benchmarks
Positions:
Creative producer — 2 years
Senior Designer — 1 year
Designer — 2 years